Take a mix of unrelated YouTube videos/clips edited together (especially of amateurs) , one amazing talented innovative musician, passion, hard work, a social media system such as Twitter and you get the first music star born by Twitter .
Since ophir Kutiel, aka Kutiman, an Israeli musician and producer released a project titled ThruYou on the Web early on march it has been viewed by more then 1.5 million internet viewers on YouTube. In his Blog ,open source advocate Lawrence Lessig praised the project as a pioneer of a new, less regulated form of media, and called ThruYou a nail in the coffin of copyright as we know it.
Part from the revolutionary music creation aspect and the copyright issue, this story also has a fascinating social media angle. The entire snowball effect was initiated by 3 people associated with the project. They emailed 20 people in total and it took a life of its own from there. From zero views to over a million in less than 7 days with no marketing dollars. The team around Kutiman attribute much of this to word traveling across Twitter
I wouldn't say that I am surprised from the social phenomena but I am definitely amazed from Twitter's achievement and from the talented musician. I think this is another great example of the digital mobs age where amazing content is created from a collage of digital mobs' voices. More amazing is the velocity of virtual value spreading across the Internet with Twitter (suggesting a new term here Interlocity = Internet + Velocity) which seems to accelerate the "word of mouth" for the digital mobs after Instant messaging and social networks. No doubt that Twitter is another step towards crunching the "space" between the mobs up to a point where the mobs not only are connected but their digital voices are melted and metamorphose into a new greater voice. Amazing!
The ThruYou project:
1. Mother of All Funk Chords - see below
2. This Is What It Became
3. I'm New
4. Babylon Band
5. Someday
6. Wait for me
7. Just a Lady
Related Links:
http://blog.wired.com/underwire/2009/03/kutimans-pionee.html
http://www.myspace.com/kutiman
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